Interior of McCarran Airport with large video wall

McCarran International Airport

The Client

Located in Las Vegas, Nevada, McCarran International Airport is one of the busiest airports in the world, serving over 45 million passengers in 2015 alone.

The Challenge

McCarran International Airport wanted to implement a large-scale, high-resolution display system to deliver advertising content to the millions of passengers passing through the facility. The video wall would need to be large and bright enough to capture the attention of a moving audience, and it would need to display video from a number of content sources simultaneously.

McCarran officials decided that only an ultra-high-resolution, 100 screen video wall would be large and impressive enough to accomplish their objectives. However, as they explored their options, they struggled to find a vendor willing to take on the challenge of building and supporting such an enormous system.

After exploring a number of possibilities, McCarran identified CineMassive as the company best able to deliver the solution. CineMassive was selected because of its proven track record of delivering high-performance digital display systems. In addition, because CineMassive could provide a turn-key system that included all hardware and software components, it was uniquely suited to provide the high degree of customization that McCarran needed.

The Solution

CineMassive delivered a 100-screen LCD video wall consisting of an array of 10×10 LCD displays. With a total resolution of 19200×10800, the video wall remains one of largest and highest-resolution video walls in the world.

To control the massive display system, CineMassive provided an Alpha video wall controller. The Alpha enabled the system to play HD and 4K content and supported up to ten simultaneous video content sources – such as digital signage players, TV tuners, satellite feeds, DVD players, and gaming consoles – allowing a wide variety of promotional content to be played simultaneously in any combination.

To further enhance the system, CineMassive provided the Bravo DS, a content rendering engine designed for multi-HD digital signage applications. The Bravo DS rendered ultra-high-resolution content to create high-impact presentations.

Recognizing the need for simple, user-friendly control, CineMassive provided its Touch Control software platform to manage the system. Accessible through an iPad, Touch Control allowed operators to easily manage display content and switch between content sources.

By leveraging CineMassive’s expertise in ultra-high-resolution display technology, McCarran International Airport implemented a solution that maximized the impact of its advertisers’ digital content. “The quality and clarity of our new digital advertising network will surpass anything in the industry,” asserted Shauna Forsythe, CEO of Alliance Airport Advertising. “[It] will provide advertisers a new and engaging way to reach the upscale traveler.”


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